New on Netflix

In July 2024, Netflix received 107 Emmy nominations, which was the most of any network. The Squid Game wins for Outstanding Lead Actor in a Drama Series and Outstanding Directing for a Drama Series were the first-ever for a non-English language series in those categories. Netflix also received the most nominations of any studio at the 93rd Academy Awards—35 total nominations with 7 award wins. At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Academy Award for Best Documentary Feature Film. In December 2017, Netflix was awarded PETA’s Company of the Year for promoting animal rights movies and documentaries like Forks Over Knives and What the Health. Netflix got the largest share of 2016 Emmy Award nominations, with 16 major nominations.

As of July 2024, Netflix has over 80 games in development, releasing at least one game each month to attract fans. The company acquired Night School Studio, an independent video game developer, in September 2021. Verdu said in October 2022 that besides continuing to expand its portfolio of games, it was also interested in cloud gaming options. In July 2026, Netflix aired the MLB Home Run Derby for the first time as part of its three-year media rights agreement with Major League Baseball.

In February 2019, The Haunting creator Mike Flanagan joined frequent collaborator Trevor Macy as a partner in Intrepid Pictures, and the duo signed an exclusive deal with Netflix to produce television content. At the same time, the company signed an overall deal with Gravity Falls creator Alex Hirsch. In May 2018, former president, Barack Obama, and his wife, Michelle Obama, signed a deal to produce docuseries, documentaries, and features for Netflix under the Obamas’ newly formed production company, Higher Ground Productions. In April 2017, Netflix signed a licensing deal with IQIYI, a Chinese video streaming platform owned by Baidu, to allow selected Netflix Original content to be distributed in China on the platform. In April 2015, following the launch of Daredevil, Netflix director of content operations Tracy Wright announced that Netflix had added support for audio description, and had begun to work with its partners to add descriptions to its other original series over time.

• As of July 2017, Netflix series and movies accounted for more than a third of all prime-time download Internet traffic in North America.
• In July 2026, The Wall Street Journal reported that Netflix is exploring the introduction of live, linear TV channels and third-party streaming bundles to combat declining viewer engagement and enhance its advertising business.
• The Luke Cage series premiered in September 2016, followed by Iron Fist in March 2017, and The Defenders in August 2017.
• This new experience included «Clips,» a vertical video feed featuring short clips from Netflix series, films and specials tailored to each member.

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In January 2013, Netflix signed an agreement with Time Warner’s Turner Broadcasting System and Warner Bros. For the initial non gamstop casino two years of this agreement, first-run and back-catalog content from Epix was exclusive to Netflix. By 2016, Netflix rebranded its DVD-by-mail service under the name DVD.com, A Netflix Company. The cost for streaming would be $7.99 per month, while DVD rental would start at the same price.

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Netflix began with more focus on sports-related documentaries, like the popular Drive To Survive series, before moving toward live-action sports with one-off events. Distributors that have licensed content to Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment and previously The Walt Disney Studios. It keeps licensing rights, which normally give production companies future revenue opportunities from syndication, merchandising, etc. Netflix funds its original shows differently than other TV networks when it signs a project, providing the money upfront and immediately ordering two seasons of most series.

The animated musical KPop Demon Hunters (2025) became Netflix’s most popular film of all time later that month. Through this agreement, Netflix will stream all 47 games of the 2026 World Baseball Classic live and on-demand for its users in Japan. In August 2025, Netflix announced an exclusivity deal to stream the World Baseball Classic in Japan starting in 2026.

The video playlist

On November 16, Netflix announced the launch of «Top10 on Netflix.com», a new website with weekly global and country lists of the most popular titles on its service based on its new viewership metrics. Some games in the collection require an active internet connection to play, while others will be available offline. Netflix officially launched mobile games on November 2, 2021, for Android users around the world.

The company shut down its Southern California «Team Blue» AAA gaming studio in October 2024, leading to the departure of developers like Overwatch producer Chacko Sonny, Halo veteran Joseph Staten and God of War art director Rafael Grassetti. In June 2024, Verdu was moved into a new role focusing on «innovation in game development.» The next month, Netflix hired Alain Tascan, vice president of game development at Epic Games, to head up Netflix Games. Netflix opened a mobile game studio in Helsinki, Finland in September 2022, and a new studio, its fifth overall, in southern California in October 2022, alongside the acquisition of Spry Fox in Seattle.

In early-August 2019, Netflix negotiated an exclusive multi-year film and television deal with Game of Thrones creators and showrunners David Benioff and D.B. In December 2018, the company announced a partnership with ESPN Films on a television documentary chronicling Michael Jordan and the 1997–98 Chicago Bulls season titled The Last Dance. In November 2018, Paramount Pictures signed a multi-picture film deal with Netflix, making Paramount the first major film studio to do so. In August 2018, the company signed a five-year exclusive overall deal with international best-selling author Harlan Coben. In December 2017, Netflix signed Stranger Things director-producer Shawn Levy and his production company 21 Laps Entertainment to what sources say is a four-year deal. Netflix released an estimated 30 original series or films over that year, more than any network or cable channel.