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The animated musical KPop Demon Hunters (2025) became Netflix’s most popular film of all time later that month. Through this agreement, Netflix will stream all 47 games of the 2026 World Baseball Classic live and on-demand for its users in Japan. In August 2025, Netflix announced an exclusivity deal to stream the World Baseball Classic in Japan starting in 2026.

OITNB would premiere in July 2013; Netflix stated that OITNB had been its most-watched original series so far, with all of them having «an audience comparable with successful shows on cable and broadcast TV.» Notably departing from the traditional broadcast television model of weekly episode premieres, Netflix chose to release the entire first season on February 8 of the same year. Customers’ tendency to binge watch many episodes without stopping caused it to release all 13 episodes of the show’s first season at the same time. In March, it made a straight-to-series order from MRC for the political drama House of Cards, led by Kevin Spacey, outbidding American cable networks. Animation, and Adult Swim content, as well as TNT’s Dallas, beginning in March 2013.

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Netflix stated that the redesign was meant to allow users to «have an easier time figuring out if a title is right for them», and be more reflective of new types of content offerings such as sports and other live events. In May 2025, Netflix announced a redesign of its home screen for the first time since 2013, which has a simplified appearance with more prominent metadata, and replaces the sidebar menu with a streamlined section of tabs along the top of the screen. The games both averaged over 30 million global viewers and became the two most-streamed NFL games in American history, while simultaneously creating Netflix’s most-watched Christmas Day ever in the US. In December 2024, FIFA announced that Netflix would be the exclusive American broadcaster of the 2027 and 2031 FIFA Women’s World Cup, in what was deemed the platform’s most significant push into sports content.

Expansion into international productions and new productions, Co-CEOs (2017–

Orange is the New Black was nominated in the comedy categories, earning nominations for Outstanding Comedy Series, Outstanding Writing for a Comedy Series and Outstanding Directing for a Comedy Series. Among other nominations, House of Cards received nominations for Outstanding Drama Series, Outstanding Directing in a Drama Series and Outstanding Writing in a Drama Series. Among those nominations was Wright for Golden Globe Award for Best Actress – Television Series Drama for her portrayal of Claire Underwood, which she won. In February, Netflix announced it would enforce stricter regulations on password sharing, and by May 2023 it began cracking down in the US, UK, and Australia.

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• At the 90th Academy Awards, held on March 4, 2018, the film Icarus, distributed by Netflix, won its first Academy Award for Best Documentary Feature Film.
• The company’s practice of releasing entire seasons of original shows at once differed from the traditional weekly television schedule.
• Netflix opened a mobile game studio in Helsinki, Finland in September 2022, and a new studio, its fifth overall, in southern California in October 2022, alongside the acquisition of Spry Fox in Seattle.
• However, streaming shows only got 24 nominations out of a total of 139, falling significantly behind cable.

The company also announced that it would open an office in Sweden, Rome, and Istanbul to increase its original content in those regions. In April 2021, Sony Pictures Entertainment announced an agreement for Netflix to hold the US pay television window rights to its releases beginning in 2022, replacing Starz and expanding upon an existing agreement with Sony Pictures Animation. In December 2020, Netflix signed a first-look deal with Millie Bobby Brown to develop and star in several projects, including a potential action franchise. In April 2020, Peter Chernin’s Chernin Entertainment made a multi-year first-look deal with Netflix to make films. In March 2020, ViacomCBS announced it will be producing two spin-off non gamstop casino films based on SpongeBob SquarePants for Netflix. In January 2020, Netflix announced a new four-film deal with Adam Sandler worth up to $275 million.

As of July 2024, Netflix has over 80 games in development, releasing at least one game each month to attract fans. The company acquired Night School Studio, an independent video game developer, in September 2021. Verdu said in October 2022 that besides continuing to expand its portfolio of games, it was also interested in cloud gaming options. In July 2026, Netflix aired the MLB Home Run Derby for the first time as part of its three-year media rights agreement with Major League Baseball.